MSCH-J560 Public Relations Management _ B-or-B Written Analysis (Fall 2021)

Link to Corporate Newsroom

https://news.samsung.com/global/samsung-electronics-announces-new-advanced-semiconductor-fab-site-in-taylor-texas

Link to Wall Street Journal Story

1. https://www.wsj.com/articles/samsung-to-choose-taylor-texas-for-17-billion-chipmaking-factory-11637627613

2. https://www.wsj.com/articles/samsung-picks-texas-for-17-billion-chip-making-factory-11637710466

J560 BorB Paper_4_Hazel Lee.pdf

PDF 다운로드 • 142KB

Point:

1. Samsung had a good strategy to give this story to WSJ first, reported from both Texas and South Korea. Then they got a 2nd WSJ story, so it got double the exposure.

2. However, they missed addressing one key issue-environmental impact.

"It would be better to announce a specific plan later for Samsung about how the cleanup effort of polluted water caused by the expansion of semiconductor manufacturing will be."